A creative refresh overhauled the company’s brand identity working across business stationery, sales collateral and advertising artwork to inject new imagery and iconography.
As one of the few independent medical equipment companies in the UK, Xograph Healthcare needed a strong brand presence to support its unique positioning in the market. The company indicated they needed to move away from cluttered product imagery to a cleaner, more memorable visual execution to convey the company’s focus of expertise and depth of knowledge.
The Media Safari team presented a number of creative concepts and brought the preferred idea to life in a series of executions in trade medical, radiography and veterinary titles. Each image in the ‘Systems for Life’ campaign depicted a simple to understand X-ray insight of the subject, echoing Xograph’s own unique insights into the industries it sells into.
The creative concept was very favourably received and ran for approximately 2 years.
Condition-led media communications – Siemens Healthcare
Media Safari has been pivotal in communicating new product launches, systems and value-add services to Siemens Healthcare’s external audiences Siemens Healthcare, an industry leader in the field of medical technology, worked with Media Safari since 2008 to outperform its competitors... Read more
B2B thought leadership for business solutions experts – Talentia Software
A dedicated B2B PR campaign to raise awareness of Talentia Software’s company profile and its business solutions in the UK following an acquisition and subsequent rebranding. Talentia Software, an international developer and supplier of enterprise management software, appointed Media Safari... Read more
B2B thought leadership for biometrics experts – Human Recognition Systems
A B2B PR and social media campaign to raise awareness of Human Recognition Systems’ [HRS] expertise in biometrics in key vertical sectors including aviation, construction, energy and education. Media Safari was tasked with assisting HRS, a leader in delivering identity... Read more
Product news and reviews – Avanquest Software
A client for over 8 years, the consumer and trade PR campaign for Avanquest, a leading global software developer and publisher, has constantly evolved in tune with B2B / B2C offerings. These have included business utilities, PC repair and PDF... Read more
B2B PR for cloud based mobile App development – Answer
Mobile technology strategists, Answer Consulting, enlisted Media Safari to raise the profile of its App and web development capabilities in new media, IT, m-commerce and B2B industry sectors. A media relations campaign initially commenced with a targeted outreach to m-commerce... Read more
Copy writing or finessing technical text for marketing – Siemens IT
Technical or product managers have the best knowledge of their solution areas but frequently require the assistance of expert copy writers to finesse or craft materials for sales and marketing initiatives. On a project basis, Media Safari worked with technical... Read more
‘Passion for Paralympics’ – Ottobock Healthcare
The CIPR gold award winning PR campaign for Ottobock, The Official Technical Service Provider for the London 2012 Paralympic Games, served the needs of the worldwide media delivering a unique narrative about the company’s role at the games and the... Read more
Business intelligence and thought-leadership – Bitdefender (Enterprise)
A hi-tech PR campaign to raise the profile of Bitdefender Security for Virtualized Environments (SVE) in the cloud and virtualisation security sector. Media Safari was tasked with assisting Bitdefender, an award-winning provider of innovative security solutions, establish its virtualisation anti-malware... Read more
Real life consumer health case studies – Siemens Hearing Instruments
The ‘Live Out Loud’ PR campaign to challenge the stigma of hearing loss used real life video case studies, professional commentary from audiologists, trade and technical press releases and timely media hijacks to build consumer and trade media presence. One in... Read more
Engaging disability communities via social media – Ottobock Healthcare
Twitter and Facebook used to extend company dialogue into social spheres with more authentic voice and to help underpin core brand values of ‘emotional’ and ‘caring’. Media Safari helped Ottobock, a world-leading supplier of products for people with restricted mobility,... Read more
Media launch of most advanced bionic leg – Ottobock Healthcare
The first UK patient received a new prosthetic leg system ‘Genium’ and benefits of mobility and lifestyle communicated to broadcast and national media. Media Safari’s Med-tech PR team coordinated the mass media launch of the world’s most advanced bionic prosthetic... Read more
Integrated PR and Social Media – Bitdefender (Consumer)
An off and online campaign strategy to highlight the concerns and precautions of cybercrime. Bitdefender, an award winning creator of internationally certified internet security software, partnered with Media Safari for a PR and social media campaign. The objective was to educate... Read more
Media outreach on innovations in CT – Siemens Healthcare
A pioneering low dose, high speed CT system was launched into the UK by Siemens Healthcare and rapidly gained orders. To capitalise on the sales success and stimulate more interest from other healthcare service providers, a proactive media outreach was... Read more
Raising the debate on portable data storage – iStorage
The launch of a portable storage device combining ATM style PIN code access and hardware encryption was communicated to national, business, consumer technology and lifestyle media. The proactive product review campaign complemented news releases and included the coordination of delivery... Read more
Media and analyst relations at trade events – Siemens IT
By providing more than a basic level approach to event PR, Media Safari has supported Siemens IT Solutions and Services at Green IT Expo 2010, Biometrics 2010 and Public Sector Efficiency Expo 2011 to help build media and analyst relationships. At... Read more
Online PR and gaming press tours – Ascaron Entertainment
Using a combination of digital media to engage end users and traditional PR to encourage media pick up, Media Safari was able to help Ascaron Entertainment successfully launch approximately 40 games titles between 2008 and 2010. Generating hype and buzz... Read more
Internal and external newsletters – Siemens Diagnostics
Media Safari has experience of copy writing and editing a monthly internal e- newsletter for company employees and an external customer magazine printed quarterly on behalf of Siemens Healthcare Diagnostics. Internal e-newsletter The monthly e-newsletter for staff was originally designed... Read more
Providing creative photographers wherever and whenever
Images to accompany press releases or for design work can bring messages to life and colour a page. We offer a national network of creative photographers that can be arranged at very short notice to capture sales success moments, official... Read more
A European PR and marketing communications team – NetObjects
Working closely with the NetObjects marketing team in USA, Media Safari was appointed to reaffirm NetObjects’ rich brand heritage as a leading web design software provider in the UK plus extend brand recognition to new audiences overseas. The strategy involved... Read more
Customer reference programmes – Siemens Healthcare Diagnostics
Collateral constructed from direct customer feedback is true to life and a powerful marketing tool. Siemens Healthcare Diagnostics called on Media Safari to engage with its customer contacts to unlock the real benefits of how laboratory technology assisted the delivery... Read more
Parliamentary monitoring – Siemens IT Solutions and Services
Siemens IT Solutions and Services appointed Media Safari to triage and manage the daily influx of intelligence gained from a leading parliamentary monitoring service. By having a team that is fully in tune with portfolio and client base managing information... Read more
Digital marketing training – Atradius
Global credit insurance and risk management giant Atradius was looking to tap into the potential of social media and to better connect with and educate business prospects online. Marketing Careers phased its approach to the project by firstly running a... Read more
Our campaigns for global technology brands balance professional management with creative ideas to deliver a message that achieves commercial aims.
We have extensive consumer tech PR experience across software for PC and Mac, gaming hardware, console / computer peripherals and games on Nintendo DS & Wii.
We represent some of the world's leading healthcare technology, diagnostic and mobility companies providing strategic PR direction and tactical support.