+44 (0)1225 471202
Collateral constructed from direct customer feedback is true to life and a powerful marketing tool.
Siemens Healthcare Diagnostics called on Media Safari to engage with its customer contacts to unlock the real benefits of how laboratory technology assisted the delivery of predictable test turnaround times; reinforced quality assurance; and powered productivity.
Recognising that a company’s greatest assets are its customers, Siemens highlights a number of its most successful client partnerships to act as customer reference sites. This provides lab technicians and other clinicians with the opportunity to see solutions and services in action.
Media Safari plays a pivotal role in supporting and extending the life of customer site visits, with the development of detailed site guides including customer testimonials, real-life examples and ROI statistics. Ultimately, the guide serves to demonstrate the key benefits experienced by a lab and its staff, including the steps it took to transform its services into a model of excellence.
Development of the collateral is fully managed by Media Safari and used as a support to site visits as well as a follow-up tool with prospects / customers who previously visited or who have been unable to physically attend the site. Additionally, the copy and testimonials can be repurposed into short flyers to tie in with sales and product marketing initiatives, or to pull into planned advertising campaigns.
This typically includes:
• The development of 6-8 page customer reference site guides
• 1-page testimonial flyers for sales and product marketing campaigns
• Technical benefits brought to life for use in advertorials
• Photography coordinated and all associated permissions gained