Category Archives: Blog

Marketing Productivity 2018

A lot has been said about productivity recently – its measurement is an inexact science and gets trickier as our economy and working practices become more complex. It’s not just about GDP, hours worked and profitability, but from a marketing perspective, it’s about how well your product or service competes in the marketplace. Changing the […]

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How Marketing will lead on creating Sustainable Circular Advantage

Today’s world feels less certain, less predictable and less linear. We continue to wrestle with a capitalist model in crisis and find political means to better reflect social justice across our society. Recent years have also intensified our awareness of humankind’s impact on the natural world from extreme weather events, declining natural resources, and the […]

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Media Safari’s 15th Birthday – Five reasons why we’re excited

#1 The agency world is changing We’re excited to be evolving the agency model. Highly competitive saturated markets; pressures on profit margins; the philosophy of more-for-less; the gig economy; technology; specialist skill sets; democratisation of information… We could go on. These have contributed to making the traditional agency model look stifling and bureaucratic. Clients needs […]

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Why is video such a powerful sales tool?

Reaching and engaging the right target audience at the right time is the recurring challenge. This task is made ever more demanding as companies vie for visitor attention and budget spend in today’s fast-moving, intensely competitive, business climate. Against this backdrop, one medium continues to thrive and deliver strong results: video. “If a picture is […]

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