The use of imagery and photography to tell national brand stories is an essential element of any PR campaign. This tactic for mobility experts Ottobock Healthcare achieved 60 pieces of top coverage in the first 48 hours! Are your shots getting on target press coverage? The PR photocall A PR photocall is an event staged […]
We explore must do tactics to help navigate the healthcare industry and identify new avenues to engage with clinicians outside of hospital walls.