Marketing in the Circular Economy – Live Webinar

A traditional linear economy makes use and disposes. A recycling economy makes use then reuses. The circular economy goes further to replace the end of life philosophy with a restorative virtuous circle. This has powerful financial, brand and environmental benefits. Media Safari’s MD, Matt King, also a Course Director at The Chartered Institute of Marketing […]

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Media Safari’s 15th Birthday – Five reasons why we’re excited

#1 The agency world is changing We’re excited to be evolving the agency model. Highly competitive saturated markets; pressures on profit margins; the philosophy of more-for-less; the gig economy; technology; specialist skill sets; democratisation of information… We could go on. These have contributed to making the traditional agency model look stifling and bureaucratic. Clients needs […]

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A huge pat on the back with 2017 CIPR award shortlist

We are delighted to have made it onto the Chartered Institute of Public Relations (CIPR) PRide Awards shortlist for the 6th year. Our ‘Innovating for a smarter, safer word’ campaign for Axis Communications, a leader in network cameras and IP security applications, has been judged worthy of shortlist in the ‘best use of media relations’ […]

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Why is video such a powerful sales tool?

Reaching and engaging the right target audience at the right time is the recurring challenge. This task is made ever more demanding as companies vie for visitor attention and budget spend in today’s fast-moving, intensely competitive, business climate. Against this backdrop, one medium continues to thrive and deliver strong results: video. “If a picture is […]

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