Why is video such a powerful sales tool?

Reaching and engaging the right target audience at the right time is the recurring challenge. This task is made ever more demanding as companies vie for visitor attention and budget spend in today’s fast-moving, intensely competitive, business climate. Against this backdrop, one medium continues to thrive and deliver strong results: video. “If a picture is […]

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PRoud of gold win for Best Use of Media Relations 2016

Media Safari is PRoud to announce it has scooped the Chartered Institute of Public Relations’ (CIPR) top accolade for Best Use of Media Relations at the recent 2016 PRide Awards. With over 1,000 entries and 300 shortlisted, Media Safari’s campaign was selected by the panel of 68 judges across the UK described as a “worthy […]

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The PR picture and how to tell 1000 words

The use of imagery and photography to tell national brand stories is an essential element of any PR campaign. This tactic for mobility experts Ottobock Healthcare achieved 60 pieces of top coverage in the first 48 hours! Are your shots getting on target press coverage? The PR photocall A PR photocall is an event staged […]

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