The Compass | December 2016

PR | Content | Social | Search – Inside our snappy December Christmas cracker you will find predictions from leading marketers and digital specialists to help provide that ‘marketing edge’ in the year ahead. 2016 has certainly set a tone for change and marketing technology [martech] will be the key to unlocking a nimble response from agile teams who need to adapt at speed. Our favourite picks containing some wonderful Christmas gems include:

The Drum, which looks at marketers’ predictions from companies including Virgin, IBM and Facebook et al; Content Marketing Institute [CMI] looks at 7 changes forward-thinking marketers need to consider in 2017 that refers to redefining crowdsourcing to generate premium content; Smart Insights reviews 14 digital marketing megatrends; and Huffington Post Tech UK, reviews some of the key technologies for 2017 including real time video, programmatic social ads and physical & digital tie ups.

We wish you a very Merry Christmas and a prosperous New Year.

Media Safari is an award-winning marketing communications and sales acceleration specialist with a focus on business technology and healthcare technology. Our monthly edition of The Compass provides a quick round-up of PR | Content | Social | Search news to help navigate our fast-changing industry.

For more issues visit http://mediasafari.co.uk/news/ and follow us @media_safari and @matthewking

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