Media momentum building each year
Serving as Bitdefender’s ‘eyes and ears’ in the UK for nearly 7 years, Media Safari closely monitored the target media landscape and kept the company’s global team abreast of national cybersecurity industry trends.
Weekly virtualisation news summaries and monthly bespoke ‘Viewpoint’ documents summarised the key industry topics. This then helped to develop original thought leadership articles and proactive commentary that could be placed back in target media.
Twitter was also used to identify commentary and media hijack opportunities, with Media Safari ensuring that the company’s key messaging was integrated into social media activity and incorporated within any topic-led commentary that was subsequently developed.
A year-on-year online
reach increase of 190%
was achieved amongst both B2B and B2C targets with a
Twitter Klout score of 50+.
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