Content development for digital sales & social campaigns
Telling the real life stories from healthcare professionals and managers of how IT has improved patient care, increased revenues or saved time, resonates with target audiences. So too does drilling deep into the key challenges facing clinicians or board level management and suggesting solutions to those issues.
Our EMEA content marketing campaign for GE Healthcare helps unlock anecdotal comments into tangible stats and testimonials in the areas of critical care, anaesthesia, and theatre management.
We then develop this information into case studies, blog articles, videos, infographics and white papers to support digital and social sales campaigns.
Our team of experienced med-tech content creators are in tune with the macro health environment and listen carefully to the brief. We feel this develops close working relationships and results in perfect content for raising brand profile or achieving inbound marketing aims.