Linking PR to lead generation and marketing qualified leads
Media Safari created a clear and consistent narrative via an inbound marketing approach for Axis Communications video surveillance brand tightly integrating thought leadership PR, content marketing and social media.
Content that addressed persona pain points was developed and gated on landed pages which was then announced and amplified via media titles and social media channels.
Using PR in this way to direct online traffic from a variety of sources allowed Axis to start to take control of the prospect's journey. It also enabled an accurate estimate of return on PR investment as site traffic and sign ups could be clearly measured.
477% increase in media reach figures
was realised via working with Media Safari with quantifiable
landing page conversion rate above industry average of 11.5%.