Strategic communications & sales acceleration services

Our services comprise PR, content, social media and search engine marketing.

We underpin these services with marketing technology to automate communications programmes. This delivers insight that helps companies to develop faster buying cycles, drives the sales pipeline and builds brand recognition.

A fuller outline of our professional services can be found below.

Content Marketing

Curating compelling content is key for online marketing. The dynamic and ever-evolving nature of the online media landscape means that it is now more important than ever for companies to continually generate original content in a variety of formats in order to attract and retain customers.

This process, frequently referred to as content marketing, will involve putting your thought leaders and subject matter experts at the heart of your digital activities. If integrated with social media activities, content marketing can have a powerful influence on your search position (SEO).

Our experienced team of content marketing practitioners can help by:

  • Identifying key business and market segment themes and topics to guide content strategy
  • Determining a clear content strategy with a calendar of activities to reach key online target audiences
  • Delivering truly unique and engaging information to enrich and inform a clearly defined target audience
  • Producing a variety of content tactics to include videos, surveys and blog articles supported by social media
  • Delivering and distributing the content to our database of targeted media contacts to integrate with PR
Copy Writing & sales collateral

In search of copy writers that unlock the benefits of products or services? Seeking out a team that has an engaging writing style? Search no more…

  • Company and product brochures
  • Guides and white papers
  • Event handouts or support materials
  • Case studies
  • Web copy
  • Advert and advertorial copy development
  • e-blasts and traditional sales letters
  • Company magazines
  • Internal company newsletters
  • Sales support collateral – battle sheets, customer testimonials

Case Studies
Internal and external newsletters – Siemens Healthcare Diagnostics
Copy writing or finessing technical text for marketing – Siemens IT

Creative & Design

It’s not just about what you say but how you say it.  From a creative overhaul to photography, videos or podcasts we can help.

  • Marketing literature and advert creative design
  • Branding consultancy and redesign
  • Videos e.g. Vox pops, executive interviews
  • Podcasts
  • Creative photography
  • PowerPoint presentation design and animation
  • Website build or content generation

Case Studies
Providing photographers wherever and whenever – Various
Advertising creative overhaul – Xograph Healthcare

Digital PR

All our campaigns have digital PR consideration to extend the value of traditional PR activities. Even the most traditional of business, government or healthcare target audiences search the web from desktop or mobile devices.

At its core is the creation of engaging and shareable content and includes a number of further techniques to help achieve a company’s online objectives:

Case Studies
Engaging disability communities via social media – Ottobock Healthcare
Blogger outreach and sponsored conversations – Bitdefender

Marketing Automation

Marketing automation technology enables the delivery of tailored messages to target prospects at key points in the buying cycle to quickly identify buying intention. This approach facilitates accelerated purchasing cycles and grows profitable sales pipelines.

Bridging the gap between marketing and sales to align corporate goals, we harness leading-edge marketing technology to automate effective and measurable strategic communications programmes. This helps marketers to manage the customer experience across online channels through:

  • Automated Programs
  • Lead Scoring
  • Landing Pages
  • Forms
  • Website Visitor Tracking
  • Social publish to support inbound marketing
  • Analytics & Reports

This targeted approach builds anonymous visitors into prospects and qualified leads, ultimately leading to customer success and advocacy.

Media Safari’s service includes an initial technology assessment and suitability of existing CRM and CMS technologies and strategic consultation in order to facilitate seamless integration.

Marketing Communications

From top-level strategy and tactical planning stages through to the delivery of one off projects, our experience ensures an integrated approach to marketing communication to deliver on agreed objectives.

Clients often consider us a member of their extended marketing team.  This is a great accolade for us and of course they gain the benefits of an integrated communications approach where messages are consistent across differing tactics.  This delivers better value overall and is an instant resource to call on when you need to flex-up output.

  • Total marketing communication strategy development
  • Outsourced PR and marketing function
  • Customer reference guides, testimonial quotes and case studies
  • Sales collateral development – battle sheets, presentations
  • The ‘editor’ of internal or external newsletters
  • Advertising planning and media buying
  • Copy writing for collateral and web
  • Web content management and development

Case Studies
A European marketing arm – NetObjects Inc.
Customer reference programmes – Siemens Healthcare Diagnostics

Marketing Training

Marketing Careers, our specialist marketing training division, has over a decade of experience in delivering tailored in-company training and professionally accredited courses.

Through a one-off delivery (1-3 days) or a continual programme of learning and development, we aim to establish the right mix of skills via our marketing courses to give your organisation a cutting edge in today’s competitive landscape.

  • Introduction to PR, Marketing and Marketing Communication
  • Fundamentals of B2B Marketing
  • Advertising and Integrated Media
  • Direct Marketing and Sales Promotion
  • Email Marketing
  • Affiliate Marketing
  • Effective Copy Writing for Web
  • Search Engine Marketing
  • Digital marketing and social media training

Case Study
Digital marketing training – Atradius

Media & Public Relations

Reaching out to target press on a regular and proactive basis raises awareness of your brand, products or services and the personalities within.

  • National, trade and vertical sector print and digital media liaison
  • Product review coordination
  • Industry award tracking and entry management
  • Thought leadership campaigns via opinion articles and sound-bites
  • Event PR support
  • Software cover mounting
  • Placement of real life case studies
  • Day-to-day press office function
  • Media coverage monitoring and evaluation

Case Studies
Innovations in CT – Siemens Healthcare
Portable data storage product reviews – iStorage
Media and analyst relations at trade events – Siemens IT Solutions and Services
Real life consumer health case studies – Siemens Hearing Instruments
Online PR and gaming press tours – Ascaron Entertainment

Parliamentary Monitoring

When the influence of central and local government has a bearing on your sales and business development strategy, it is shrewd to have parliamentary monitoring in place.

Our services work in synergy with your needs for basic level monitoring of voice in Westminster, Whitehall and the regions, to more detailed relationship building with Government influencers and policy makers.

Case Study
Parliamentary monitoring in action – Siemens IT Solutions and Services

Search Engine Optimisation (SEO)

The value of a good position in search engine results pages (SERPS) is undeniable on the browsing behaviour of your target audience; as such, SEO has become an integral component of successful online PR and marketing campaigns.

The mechanics of effective SEO are content generation, backlink building and social media engagement. Our dedicated SEO service offers:

  • An analysis of your current SEO ranking and technical review of your website
  • Keyword research to identify optimum words and phrases to increase reach and build web traffic
  • Evaluation of the most effective methods to engage unique visitors to enable on site enquiries and/or conversions
  • The development of a clear, well-resourced SEO backlink strategy to include content suggestions and social media activities
  • RESULT: Improved organic search traffic and search engine rankings for agreed keywords relevant to your business
Social Media

The explosion of social media is having a significant impact on customer communications.  We unlock your potential to extend brand reach and better engage with online communities.

  • Social media strategy development
  • Social media platform management e.g. Twitter, LinkedIn, Facebook
  • Blog copy development and scheduling
  • Blogger outreach and sponsored conversations
  • Digital marketing and social media training

Case Studies
Engaging disability communities via social media – Ottobock Healthcare
Blogger outreach and sponsored conversations – Bitdefender
Digital marketing training – Atradius

Video Production

A [motion] picture tells a thousand words.

Video is a powerful and valuable currency to reach your target audience, enhance a media relations campaign and increase your digital footprint. We create customer testimonials and Vox Pops through to talking heads and formal interviews in full high definition YouTube-ready MP4. Our service includes:

  • Creative conceptualisation
  • Creative briefs and story boarding
  • Venue search and coordination
  • Scripting, speech writing & Q&A
  • Hair and make-up artist provision
  • Editing & post production
  • Intro and outro templates
  • Creative direction and project management

Read the Media Safari blog for ‘5 reasons for using content video in tech PR

Example videos
BBC’s So You Think You Can Dance Finalist Kirsty Swain talks about hearing loss
The First UK patient to receive an implantable nerve stimulator talks about life after stroke

Web & App Development

Managing your company’s presence in a digital environment is now a key facet of brand communications. Website management and app development will be part of a multi-channel approach that helps to deliver the right information, at the right time and in the right place.

As PR continues to integrate with social media and SEO strategies, a regularly updated company or mobile website via a Content Management System (CMS) can make the user experience more engaging and rewarding. We help marketing teams find the optimum solution to manage their online content in order to increase site traffic, page consumption and visitor retention rates.

The increasing take up of smartphones has also led to an explosion in the use of ‘apps’; software applications that are created to significantly enhance the existing functionality, or provide new functionality, of a mobile device. Media Safari provides custom app development across all mobile platforms to complement marketing, PR and digital campaigns to improve customer reach or automate a marketing function.

Related links:
Digital team creates new site for Ottobock