Launching the world’s most lifelike bionic hand

A “sensational” and Gold winning health innovation campaign that gained over 500 UK and international media hits, delivering over 110 million opportunities to see.

A one-day photo-call launch featuring the UK’s first patient fitted with the world’s most lifelike and easy to use myoelectric hands catapulted the innovator Steeper onto the global stage. This helped to engage partner and distribution networks and raise profile of the brand.

Coverage was gained in top UK national newspapers including Daily Mirror, The Guardian, The Sun, The Times, Independent, Daily Express & London Evening Standard.

TV broadcast hits included The Wright Stuff, London Live, BBC News and a ten-minute live interview with case study patient on BBC2’s Victoria Derbyshire.

Healthcare innovations case study image

500 global broadcast, print and online hits
110+million OTS/OTH
18,000 YouTube views
24,035 Facebook posts / 1270 likes
28, 249 Twitter impressions / 2,510 profile views


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